Price Hike without notice after online bill payment

Dear sir,
I have placed order for memory card 16 gb class 10 brand SanDisk on 24.06.2014 at that time in above website the price of memory card is 391.00 INR. I place the order with online payment through my dabit card and its successful placed it. My order id is 13222583. As per my payment they are sent me bill by mail its mentioned that this item is ships by 24 june 2014 & I receive by 28th June 2014. But still date of 25th june its not ship by sender. After I contact costumer care no. of this website i.e. +91 79 40260260 & speak to cc executive regarding this matter he told me that your consignment is not ship yet becoze this item price is hike suddenly & they demand more 160.00INR on original price i.e 391.00INR So I have to pay total 551.00INR & its not fare price. thats why I cancelled my order.

But my question is how they are do it first off all they are attract the customer by lower price with discount after order place thay hike the price as mentioned above.
So pls help me as soon as earlier I want my payment money back to my bank account.
Kindly consider it.
Thanking you……


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