IndiaPlaza Not Shipping the goods

Location/place: Hyderabad

Name of company/service: http://www.indiaplaza.com/

I have ordered on 31/07/2013 and Paid the full amount Rs. 314 + Courier Charges.
Order Number I31071300002
Product Reference Encyclopedia Of Animal Life 6 In 1

No item shipped till date, no one picks up the call. No response to the complain raised.

Please help me and take action against this Fraud company.