recharge amount not refunded after failed transaction

Location/place: jabalpur

Name of company/service: tata docomo

i had used tata docomo site on 18/07/2012
for recharging 98(4gb data plan). while making payment transaction the amount 98 was debited from sbi a/c but finally site redirected to a page telling
transaction failed. and no msg was received on phone.
since i need urgently the net pack i recharged once more then i got the net pack of same amount. but amount of both have been debited. i talked to customer care of tata docomo they are not refunding the amount of failed transaction. please do something for my refund of payment
TRANSACTION STATUS ON MY SBI ACCOUNT;

NARRATION :

TO TRANSFER
INB Avenues India Pvt. Ltd

REF NO.

CCA12GIVW838IGB7162996 TRANSFER TO 30993845637 AVENUES INDIA PRIVATE

DATE;

18-07-2012

AMOUNT : RS 98 ONLY