Twitter contest by Indiatimes Shopping cheating 100’s of people

Indiatimes shopping twitter handle @ShopIndiatimes conducted a twitter
contest on 11 & 12 april 2014 on twitter with #100DegreesHot hashtag.

T&C clearly said “winners” and “prizes” which means multiple winners
link- https://twitter.com/ShopIndiatimes/status/454502205408542720

repeated the same again and again via tweets to hundreds of people.
links-
different prizes
https://twitter.com/ShopIndiatimes/status/454493345193029632
mobile phones & prizes
https://twitter.com/ShopIndiatimes/status/454498826821177344
mobile phones
https://twitter.com/ShopIndiatimes/status/454866061876535296
awesome prizes
https://twitter.com/ShopIndiatimes/status/454869690867662848

But when they declared results there was just 1-a single winner
link- https://twitter.com/ShopIndiatimes/status/456385158925406208

Every word ,every promise was clearly mentioned in plural form to purposefully fool people and promote them.Indiatimes shopping cheated 100+ of people my promising fake multiple winners but when their target was achieved i.e followers increased they didn’t fullfilled their promises for multiple winners.